Many people use the web version of ITV Hub, which is available online using most of the popular browsers, however it's also available as an app for both Apple and Android phones. You will need to set up an account before you can play the content - and be aware that all shows will contain adverts just as they would do if you were watching them live.
Every time you start a live stream, you will be shown a series of adverts, regardless of whether the programme is at an ad break. Also, to stream live TV you'll need a valid TV licence — find out more about the licence with our expert guide. Users of the standard ITV Hub are unable to download shows.
Paying for this enhanced service means you can watch ad-free as well as download shows to watch later on your iOS device iOS 10 and above. You can look for programmes you want to watch by selecting your favourite categories.
Or if you have a specific show in mind you can navigate to it using the A-Z list of available programmes. There's also a search bar which lets you enter a look for a programme, person or keyword. The quality of video streaming will depend on your broadband speed — we'd advise you to have at least 2Mbps to use it.
Make sure you have the latest version of Flash player installed on your computer, too, and ensure your browser is upgraded to the latest version to get the best possible experience. W Which? Editorial team. Ads will run across its wholly owned channels Living, Virgin 1 and Bravo, starting in , households — out of a total of 3. Virgin Media is aiming to cash in on the 66 million views of on-demand content each month via its on-demand service.
Channel 4 runs ads around the 4oD programming on the Virgin Media service, but these are "stitched in" to the shows and cannot be dynamically changed. To contact the MediaGuardian news desk email editor mediatheguardian. For all other inquiries please call the main Guardian switchboard on This article is more than 11 years old. Beta version of iPlayer catch-up service promised for Freesat satellite viewers by Christmas. Photograph: BBC.
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