Fakespot is a similar tool, but its analysis isn't as comprehensive. For example, this Hayke juicer looks fantastic at first glance, but ReviewMeta adjusted its score from 4. Or just read the reviews yourself. Click on the link to reviews under the product name on a page and you'll end up on a reviews page like this one. To start, browse through the Customer Questions. You also want to be alert for reviews that sound like other reviews, ones that repeat key marketing phrases, or any that seem overly happy and wordy.
These are both features that the marketing description spells out. They're sometimes filled with too much elation or anger to be useful. You can often learn more by reading two-, three-, and four-star reviews. These reviewers tend to have a more balanced perspective and may elaborate on the good and bad aspects of a product without as much BS or rage.
Verified buyers are also more trustworthy than non-verified, but they could still be receiving compensation for purchasing and reviewing a product.
It happens. Here are a few tips to help you know if a product listing or seller is trustworthy. Before I wrap this up, I have a few other quick tips to help you avoid outright scams. You should never be asked to leave Amazon. That indicates that something is majorly wrong.
Amazon also won't ever ask for your social security number or anything incredibly sensitive like that, so alarm bells should start ringing in your brain if that ever happens. Watch out for fake emails, as well.
Since Amazon is the most popular retailer online, a lot of phishing attack emails try to pretend they are Amazon. A good rule of thumb is to not click links in an email unless you know Amazon sent it. Example: If you're like me and are just too committed to a C-rate story to stop buying seasons of The Walking Dead , you know that Amazon will send you an email about it after a new episode premieres.
You can find Amazon's messages to you in its notification center. If an email is legitimate or important, it should be here. Be sure to report any suspicious emails to Amazon. Here we explain in more detail and share considerations for brands that find themselves in this position. Brands that experience a missing or suppressed Buy Box can have several variables at play. And depending on the unique situation, the outcome can also vary. Regardless of the cause, your brand will be responsible for identifying and resolving a Buy Box suppression.
In our experience, at this point clients have typically been notified by an andon cord team or Amazon vendor manager. From there, we work with Amazon support to get to the root of the issue.
Losing the Buy Box is different than when it goes missing or has been suppressed. The product with the best price is typically awarded this designation. Additional photos should provide additional angles of the product and, if relevant, lifestyle imagery. You can also add video to give shoppers a more in-depth look at your products. Shoppers can scroll through your media to help them decide if the product is a good fit for them.
Note: Make sure your images are high quality. Shoppers can also zoom in to see the finer details of your product. How many images should you include? Aim to add five images at minimum to your product listing page.
Bullet points help shoppers get their desired information fast. They are descriptive texts on your product detail page that showcase the benefits of your product. Homesick keeps its bullet points short and sweet, highlighting only key information that potential buyers look for in a candle, such as burn time, scent notes, type of wax, and candle care.
Make sure to hit all of the key areas that customers need answered before they have to scroll below the fold on desktop or to additional sections on mobile. Mention key facts, like if there is a warranty or customer service available to troubleshoot issues.
Avoid having bullet points that are more than a few lines long since most customers are skimming this section. Use your brand voice here and reiterate key selling points while mentioning any supporting facts that can help customers understand why they need to buy now. The potential benefits are increased conversion, lower return rates, and increased brand following. Homesick uses this space to highlight its unique value proposition and further describe its candle line.
EBC lets sellers build visual features like comparison tables to help buyers make an informed decision. Sellers can also use this section to discuss different benefits and features, show social proof, or provide use cases that help buyers envision using the product. Variations let you easily display to customers the various size, color, style, etc. While each product will still have its own unique ASIN and detail page, variations give customers the ability to quickly switch between options of a product and see different reviews.
For example, if you are selling an iPhone case in black, blue, and silver, a variation will allow customers to easily hover over the various color combinations, and the reviews for all of those options will be pooled together i. The review count displayed for all options would be Here is an example of a detail page before and after it updated the key items to maximize conversion. Excited about starting a business, but not sure where to start?
This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.
We'll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe. Get started. We have likely all bought something on Amazon, and in many of those cases the decision came down to which product had the better reviews, even if it had a higher price. Sellers are allowed to send follow-up emails to customers related to a specific order, and there are several automated services available that can help you manage this process.
The guidelines are here but, in summary, you may not:. You can, however, send a few emails confirming you have received an order that also follow up to request the customer leave a review or seller feedback. There are tons of best practices for email marketing out there, but aim to send no more than two to three emails: one during the order confirmation or delivery phase and one a few weeks after the product was received.
Services such as Feedback Five or Feedback Genius can automate the process and make your life a lot easier. Placements on desktop can be above, alongside, or below search results, as well as on product detail pages. One: Start with automatic targeting. This allows Amazon to use its powerful search algorithms to suggest an exhaustive list of potential keywords for you. This requires you to pick a flat default bid across all keywords, but the goal here is to get data on how various keywords perform.
You will want to transition those over to a manual campaign, where you can now focus on only the most relevant keywords that performed well for you. With a manual campaign, you have the ability to adjust bids by keyword. Three: Continue to iterate your manual campaign for keywords and bids. Different bid amounts can yield various placements and yield varying results, so continue to test until you find something that works well.
There are several keyword and additional third-party tools out there to help build a relevant list of long-tail keywords. But starting with the above could get you relatively far without being overwhelmed or requiring you to invest in incremental headcount to get your ads up and running. You can certainly take these steps further to optimize your ads depending on your resources, but if not, this is a great way to get the process started quickly.
Note: Keep an eye on the keywords that are working best, and be sure that your detail pages are utilizing these words in some regard. Promotions including Lightning Deals are a great way to sell units at an increased velocity, ultimately leading to more reviews.
Lightning Deals are flash sales that are featured on the Amazon Deal Page , one of the most frequently visited pages on Amazon. Not only do they help increase discoverability of your product, they also help you increase sales during the limited-time sale and even after the deal is completed. This is because you often increase your rank and search relevancy due to the increased units sold during that flash sale, and this carries over for a period of time once the deal completes, sometimes for several weeks.
Lightning Deals for most sellers are invite-only in a sense since you can only run them when they show up on your See All Recommendations section of the screen on Seller Central, and there is often a nominal cost associated with running this deal. The goal is not to always be on promotion or providing deep discounts, but if you can sprinkle these in occasionally, including toward the beginning of your product lifecycle on Amazon, it is a great way to gain additional reviews and build relevancy so other customers can find you.
As you can see in the example below, Lightning Deals are run across many different categories, including health and personal care, home and kitchen, consumer electronics, fashion, grocery, and much more. Again, this is a great way to not only sell units in the short term but also for trial and to win new customers for future purchases. Many brands forget about this part or reserve all external channels to point to their online store. While there is obvious value in directing traffic to your own site with ads, those same tactics will also work to promote your Amazon listings.
Strategically decide which channels make sense to direct to Amazon. There are two different programs to do this, Amazon Associates and the Amazon Influencer program. As a brand owner and Amazon seller, both programs can be highly beneficial to the long-term health of your business. Additionally, you can create discount codes to share externally, such as on your social media channels, to encourage customers to buy on Amazon, and hopefully leave reviews.
As you can see on the screenshot below, DreamWater is winning the buy box for this ASIN, but there are several other sellers listing an offer on the Other Sellers on Amazon section. The algorithm for who wins the buy box is proprietary, but the main components are price, Prime eligibility, shipping cost, quantity, and seller rating.
As you can probably guess, price will have a major impact, but being Prime Eligible and having a high seller rating can sometimes be the difference between you winning or losing the buy box.
Technically, each unique product should only have one ASIN one UPC to one ASIN , but sometimes you will see several different listings for the same product, which is a confusing and frustrating experience for customers. Additionally, reviewing complementary products regularly can alert you to best practices and promotional opportunities. Analyze competition with the following factors in mind:. Customers are very clear on what their preferences are and oftentimes can lead you to future product enhancements or ideas.
Are customers complaining about packaging?
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